Menteri Koordinator Bidang Perekonomian RI Airlangga Hartarto mengatakan Devisa Hasil Ekspor Sumber Daya Alam (DHE SDA) dapat dijadikan agunan kredit dan memenuhi persyaratan tertentu dapat dikecualikan dari persyaratan persetujuan batas maksimum pemberian kredit (BMPK).
Dia mengatakan bagi DHE yang dijadikan agunan itu bisa berbentuk giro, deposito, dan tabungan yang memenuhi persyaratan untuk dikecualikan dari BMPK.
Hal itu ditetapkan dalam Peraturan Pemerintah nomor 8 yang berlaku 1 Maret 2025 mendatang. Airlangga mengatakan Otoritas Jasa Keuangan (OJK) akan menerbitkan penyesuaian Surat Eksekutif (SE) Kepala Eksekutif OJK kepada bank umum terkait dengan penegasan pemanfaatan DHE SDA sebagai agunan.
“Atau bisa digunakan sebagai back to back loan dan kepada LPEI (Lembaga Pembiayaan Ekspor Indonesia) mengenai formulir rincian penerimaan DHE SDA,” ujar Airlangga saat konferensi pers di Gedung Kemenko Perekonomian, Senin (17/2/2025).
Ia melanjutkan, implementasi aturan DHE SDA sebagai agunan kredit juga akan ditanggapi oleh Bank Indonesia (BI) dengan melakukan penyesuaian sistem digital. Demikian pula di Dirjen Bea dan Cukai.
Sementara implementasi kebijakan ini dalam sistem perbankan, akan dikoordinasikan oleh OJK.
BI dalam hal itu akan menyediakan instrumen baru untuk menampung DHE yang diwajibkan pemerintah untuk disimpan di dalam negeri sebesar 100% dalam kurun waktu satu tahun.
“Selama ini ada 2 instrumen, jadi para eksportir setelah menerima reksus [rekening khusus] bisa tempatkan dalam depostio valas di bank oleh bank deposito valas ini bisa di redeposito ke BI. Ini yang kami sebut term deposit,” ungkap Gubernur Bank Indonesia Perry Warjiyo dalam konferensi pers di kantor Kemenko Bidang Perekonomian, Jakarta, Senin (17/2/2025)
BI juga menyediakan instrumen baru, yaitu Sekuritas Valas Bank Indonesia (SVBI) dan Sukuk Valuta Asing Bank Indonesia (SUVBI) dengan tenor 6, 9, dan 12 dan bisa diperdagangkan di pasar valas dalam negeri. Lalu instrumen baru lainnya adalah perluasan FX Swap.
Adapun Presiden Prabowo Subianto mewajibkan seluruh DHE atau 100% disimpan di dalam negeri mulai 1 Maret 2025 dalam kurun waktu satu tahun. Lewat kebijakan ini ditargetkan US$ 80 miliar masuk ke pasar keuangan dalam negeri.
Dan Kennedy often uses a simple analogy to illustrate a common marketing mistake:
Imagine walking into a store and being swarmed by a salesperson who starts pitching everything they sell—refrigerators, running shoes, blenders—without once asking what you’re actually looking for. It’s frustrating, ineffective… and exactly what most businesses do in their marketing.
Instead of speaking directly to prospects’ specific needs or concerns, most businesses blast the same generic message to everyone. And according to Dan, that’s a surefire way to water down your impact—and your profits.
He points to Weight Watchers as a prime example.
They serve two distinct types of customers:
Health Buyers – motivated by medical reasons, like a doctor’s orders or an upcoming surgery.
Event-Driven Buyers – focused on short-term goals, like fitting into a dress for a wedding or looking good for a vacation.
These two audiences have completely different motivations. One wants to avoid a health crisis. The other wants to feel confident on the beach. But for years, Weight Watchers hesitated to segment their leads and tailor their message accordingly—despite the fact that segmentation could’ve easily doubled their effectiveness.
And this issue isn’t limited to weight loss companies.
At Magnetic Marketing, Dan Kennedy and his team have identified seven distinct interest categories among their audience—from wealth attraction to direct marketing and beyond. If they tried to send one message to all seven groups, they’d fail to deeply connect with any of them.
Dan compares this to politics: voters often care about one primary issue. Your leads are no different. Some are driven by fear. Others by ambition. And others by a very specific short-term goal.
Consider three different prospects in the finance space:
One fears running out of money in retirement.
Another wants to protect wealth for their grandchildren.
A third wants to maximize investment returns.
A single message trying to appeal to all three ends up resonating with none of them.
That’s why segmentation is so powerful—and profitable.
By tailoring messages to meet prospects where they are mentally and emotionally, businesses instantly build trust, create relevance, and position themselves as the only solution that truly gets the customer.
Dan outlines a simple framework for doing this:
1.Use a Self-Select Mechanism
Ask your audience questions like:
“Are you looking to grow your wealth?”
“Do you want to protect your assets for your family?”
2.Tailor the Follow-Up
Once they identify their concern, follow up with stories, testimonials, and offers that directly address it.
3.Watch Response Rates Soar
A personalized message turns cold leads into warm conversations—and buyers.
Dan stresses this strategy works in every industry. He’s seen it boost performance in colleges, financial firms, info-product businesses, and even local service providers.
Take colleges, for example. A dad wants to know his kid will get a job after graduation. A mom wants safety and solid food options. The student just wants to know they’ll make friends. Smart schools speak directly to each one—and enrollment improves dramatically.
If segmentation sounds like a mystery to you, Dan lays it all out in plain English in The No B.S. Guide to Direct Marketing. In it, he reveals:
The art of message-to-market match—how to say the right thing to the right people.
How to build self-select mechanisms that get prospects to reveal what they want—without a survey.
His exact process for creating segmented campaigns that maximize every dollar spent.
Click Here to Claim Your FREE Copy of The No B.S. Guide to Direct Marketing + $6,193 in Exclusive Bonuses:
https://marketersmentor.com/direct-marketing-book.php?refer=politicsoftrust.net&real=yes
Dan Kennedy has watched businesses transform overnight simply by getting smarter with how they segment and speak to their audience.
Don’t waste another marketing dollar talking to everyone. Start speaking to someone—the right someone—and watch your results soar.
Dedicated to Multiplying Your Income,
Cristine
P.S. Dan always reminds his clients:
Whoever can spend the most to acquire a customer—wins.Segmentation helps you do just that… profitably.
Unsubscribe:
https://marketersmentor.com/unsubscribe.php?d=politicsoftrust.net&real=yes